APPAREL

PROBLEM:

After 11 years, Taco Bell changed its tag line from Think Outside the Bun to Live Más. I was tasked to give that tag line a look at the store level. What does Live Más look like on the staff uniforms.

SOLUTION:

Employees were surveyed and an over whelming response was the embarrassment of their uniforms. I wanted to change that perception from the outside but mostly because of the employees inner feelings. My creative filter was a mix of culinary exploration, the Taco Bell menu, and what is currently cool and edgy.

This was the presentation to Taco Bell. It created a lot of dialogue from many internal departments, but in the end, when personal feelings were removed and they could sympathize with the team members, changes began. It was another layer of revitalizing Taco Bell’s Branding with Live Más.