tokidoki Collaboration

The tokidoki collaboration brought Simone Legno’s iconic illustrations to a custom line of The Coffee Bean & Tea Leaf merchandise—tumblers, key chains, bucket hats, and tote bags. I art directed and designed the campaign content supporting the launch.

Working closely with the tokidoki team and photographer @emilyeizen, we captured imagery with just the right edge of being authentic to tokidoki fans while staying true to The Coffee Bean brand.

Photographer: Emily Eizen

Results:

Collectible merch that felt equal parts fashion, fandom, and tokidoki culture. Sold out many items first week.