Cold Brew

One of my first projects for The Coffee Bean, I felt this was an opportunity to bring lifestyle to a company traditionally focused on just the product.

The visual story was purposefully shot within a sun drenched setting and the use of hand-written type to add to that artisanal process of this coffee. There’s a reluctance to Cold Brew and lightening the mood helped ease the stigma of a coffee riffed with the notion of being “bold bitter”.

Sales of this new product showed so much success it has become a permanent item on the menu and since then we’ve added optional flavors and an extension of Cold Brew tea.

Typography: Shaina Gregory
Photography: Trevor Pearson