Creatively Minded
Our holiday season concept was Merry & Bright. To take on Starbuck’s “Red Cup” we built the brand around our “Purple Cup”. All the packaging, POP signs, interior signage, posters, gift cards, carried the theme of twinkle lights, gold and purple. We even placed actual twinkle lights in all the stores to really brighten up the holidays.
District and General Managers all agreed, we created one of the most cohesive and strongest holiday themed experiences they had seen. Overall 6% increase in beverage sales.
Photography: Trevor Pearson
Illustrator: Lauren Simken Berke